Marketing Services
Branding
Branding - the most important translation you'll ever make
The most important words you will ever need to have translated are your company or brand name. Localizing your logo can be just as critical to your international success.
We have the expert networks, knowledge and experience to provide the advice and effective branding your organisation needs to succeed in new markets, including China, Japan and Korea.
Translating your company name
A great deal of care and thought went into coming up with your English company name, and your name in other languages should be just as well considered.
Whether you need your company name transliterated in Japanese, localized in Arabic or adapted for another market, we offer the services of in-country copywriters, many of whom work for triple A agencies.
Our copywriters will provide explanations of the cultural implications, origins and associations of the words or characters, a pronunciation guide and English back translation. They'll also provide several options, so you can choose the brand name that is most in line with your intended image.
Localizing your logo
For many markets it's advisable to use a localized logo. This might be your English logo incorporating your localized company name, or it might be necessary to alter your logo to make it suit local tastes.
We offer the services of Chinese, Japanese and Korean branding experts - mostly in-country designers who work for triple A agencies.
Our designers will provide explanations of the cultural implications, origins and associations of the images, characters, shapes and colours. You'll be able to choose the option that presents your brand in the way you're intending.
The flexibility to do what's right for your brand
We will listen to what you're looking for, and instruct our creatives accordingly. We can give our copywriters the freedom to move a long way from the original English if necessary, or they can stay closer to the literal meaning. Regardless of how creative we get, we'll always follow your branding guidelines.
Please see the reasons why to choose us or read what our clients say about us.
Talk to us about effective branding in Asia, or enquire for a free quote.
