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Copywriting

Copywriting to send the right message in Asia

We offer copywriting services delivered by professional creatives in-country so our clients can make a real impact in Asia. Our copywriters have honed the ability to originate outstanding copy for their native market, while faithfully conveying concepts developed thousands of miles away.

We use copywriters who are native to the target market, be it China, Japan, Korea or an ASEAN country. The majority of them have trained with international agencies, and all of them respect global branding guidelines.

Translation, Transcreation and Copywriting

We cover the full spectrum of copywriting services, from regular translation through to fresh copy from a client brief.

  • Translation: We offer fluent translation that closely follows the original text, ensuring no meaning is changed.
  • Transcreation: The linguist works from the original text, but is permitted to add or remove meaning and change the structure to make it work in the target language. We ensure that the same messages are conveyed and the copy has the same impact on the reader, but often this is achieved by having a different literal meaning in places. Transcreation is a recommended strategy for marcoms which need to follow global guidelines while incorporating local flavour.
  • Copywriting: We write fresh copy, based on client briefing. There is no need to follow a text in another language, although of course we follow branding guidelines. This is the best strategy for print ads or other very creative work, or where a client's message and positioning is different in each market.

Asian copywriting services

Our Asian copywriting services include Chinese copywriting, Japanese copywriting, Korean copywriting and more.

Please see the reasons why to choose us or read what our clients say about us.

Talk to us about copywriting for your organisation, or enquire for a free quote.