ÿþ<html> <head> <title>Asian Absolute Newsletter, Autumn 2007</title> <meta name="description" content="Asian Absolute Newsletter, Autumn 2007."> <meta name="keywords" content="asian absolute, newsletter, beijing, london"> <style> <!-- .b { font-weight: bold } .u { text-decoration: underline } .i { font-style: italic } .s { text-decoration: line-through } .topname {color:#FFFFFF; font:24px Tahoma;} .hand { cursor: pointer } .center { text-align: center } .Top { vertical-align: top } .Bottom { vertical-align: bottom } .Left { text-align: left } .Right { text-align: right } .fl { float: left } .fr { float: right } .Red { color: #FF0000 } .padding { padding:10px 20px 5px 20px } .padding_p { margin-bottom: 10px;margin-top:10px } /* the width 705 px */ .width { width: 705px; /* Mozilla need */ MARGIN: 0 auto } HTML { padding: 0 } BODY { margin: 0; border-style: none; background-color: #F2DDC7; COLOR: #333333; font: 11px Tahoma; text-decoration: none }} A:hover {background: #cc0000 ;color:#ffffff } A:active { color:FFFFFF; text-decoration: none;border-bottom:1px DASHED #FF8000;} img { border-style: none; margin: 0px;} /* navigation */ .nav_width { width: 150px } .nav_line { width: 5px; font-size: 0px } #nav, #nav ul { margin: 0; padding: 0; list-style: none } #nav img { padding-right: 5px } #nav li {display: inline; padding: 0; margin: 0 } #nav li a:active {background: #cc0000 ;color:#ffffff} #nav li a {color: #333333; display: block; padding: 6px 10px; text-decoration: none; background: #ffffff; border-bottom: 1px solid #ddd; border-top: 1px solid #fff; border-right: 1px solid #ddd } #nav li a:hover { background: #cc0000 ;color:#ffffff } #nav li li a { padding: 4px 8px 4px 20px } #nav li li.small a { padding: 4px 8px 4px 8px; font-size: 12px; text-align: center } /* content */ #content { margin-top: 10px;width: 525px; border-bottom: 1px solid #ddd; border-top: 1px solid #fff; border-right: 1px solid #ddd; border-left: 1px solid #FFF; padding: 6px 10px; background: #ffffff } #contents { width: 525px; border-bottom: 1px solid #ddd; border-top: 1px solid #fff; border-right: 1px solid #ddd; border-left: 1px solid #FFF; padding: 6px 10px; background: #FFEEDD } #content h1 { font: 18px Arial; color: #484199; font-weight: bold; text-align: right;background:#FFEEDD} #content hr { color: #666666; font-weight: bold; text-align: right;background:#FFEEDD} /* the name of top */ #toplogo { margin-bottom: 8px;width: 706px; height:50;border-bottom: 1px solid #ddd; border-top: 1px solid #fff; border-right: 1px solid #ddd; border-left: 1px solid #FFF; padding: 8px 2px 2px 24px; background: #A03128 } h2 { font: 14px Arial; color: #999; font-weight: bold } h { margin: 0 } p { margin: 10px; } --> </style> </head> <body class="center padding"> <div id="toplogo" class="width Left topname"><div align="left"> <table width="680" > <tr ><th width="90" rowspan=2><div align="left"><img src="http://www.asianabsolute.co.uk/images/AALogo.gif" width="60" height="86" ></th> <td div align="right"><b><font size="+3" face="Trebuchet MS" color="#FFFFFF"></font></b></td></tr> <tr><td div align="left"><font face="Trebuchet MS" size="-1" color="#FFFFFF">Asian Absolute Newsletter, Autumn 2007</font></b></p></td></tr> </table> </div> </div> <div class="width Left"> <div class="nav_width fl"> <p><font color="#646053"><b></b></font></p> <ul id="nav" class="Left"> <p><b>What's in this issue? </b></p> <li> <ul> <li><font color="#646053"><b><a href="#news">News</a></b></font></li> <li><font color="#646053"><b><a href="#staff">Staff Profiles</a></i></b></font></li> <li><font color="#646053"><b><a href="#focus">Localisation in Focus</a></b></font></li> <li></li> <li><font color="#646053"><b><a href="#asia">Spotlight on Asia</a></b></font></li> <li></li> </ul> <p><font color="#646053"></font></p> </li> </ul> </div> <div id="contents" class="fr Left"> <p><font color="#646053">In our newsletter, we aim to provide news and information about Asian Absolute, as well as features about aspects of localisation and articles on the East Asian markets that we hope will be of use to you. </font></p> </div> <div id="content" class="fr Left"> <a name="news" id="news"></a> <p class="b">News</p> <p>2007 has seen major developments at Asian absolute - the following are a few of the highlights:</p> <ul> <li> <p><a href="http://www.asianabsolute.co.uk/press-releases/singapore-bank.html"> <font color="#800000">Leading bank in Singapore chooses Asian Absolute</font></a></p> <p>ATC member Asian Absolute has been awarded a regional contract to supply translation and typesetting services to a major international bank renowned for its strong presence in Asia and the Middle East. After a comprehensive selection process assessing agencies throughout Asia and the rest of the world, Asian Absolute was chosen for this long-term partnering ... <a href="http://www.asianabsolute.co.uk/press-releases/singapore-bank.html"> <font color="#800000">Read more</font></a></p> </li> <li> <p><a href="http://www.asianabsolute.co.uk/press-releases/ijet.html"> <font color="#800000">Asian Absolute Sponsors IJET-18</font></a></p> <p>Asian Absolute recently sponsored the 18th International Japanese/English Translators conference held at the University of Bath from June 22-24... <a href="http://www.asianabsolute.co.uk/press-releases/ijet.html"> <font color="#800000">Read more</font></a></p> </li> <li> <p><a href="http://www.asianabsolute.co.uk/press-releases/pmdb.html"> <font color="#800000">Asian Absolute migrates to new workflow management system</font></a></p> <p>Asian Absolute has successfully implemented an advanced project management database (PMDB) developed by fellow ATC member Sandberg Translation Partners (STP). Asian Absolute has a long history of practical co-operation with other ATC members... <a href="http://www.asianabsolute.co.uk/press-releases/pmdb.html"> <font color="#800000">Read more</font></a></p> </li> </ul> <a name="staff" id="staff"></a> <p class="b">Staff Profiles</p> <p>In each issue we profile members of staff from both our London and Beijing offices.</p> <ul> <li> <p><a href="http://www.asianabsolute.co.uk/newsletter/staff-profiles/rs.html"><font color="#800000">Robin Sun, Beijing translation manager </font></a></p> <p>Robin Sun began work as an in-house editor at Asian Absolute in 2004 and was promoted to translation manager, heading up the Chinese language team in Beijing, in June 2006... <a href="http://www.asianabsolute.co.uk/newsletter/staff-profiles/rs.html"> <font color="#800000">Read more</font></a> </p> </li> <li> <p><a href="http://www.asianabsolute.co.uk/newsletter/staff-profiles/ss.html"><font color="#800000">Serene Sunderland, London associate marketing manager</font></a> </p> <p>Serene joined Asian Absolute in the summer of 2005 as a project co-ordinator. She gradually developed a focus on the marketing side of the business, and trained specifically in this area for some months, becoming a crucial member of the sales and marketing team. In August 2006 she was promoted to the position of associate marketing manager... <a href="http://www.asianabsolute.co.uk/newsletter/staff-profiles/ss.html"> <font color="#800000">Read more</font></a> </p> </ul> <a name="focus" id="focus"></a> <p class="b">Localisation in Focus</p> <p>We often advise our clients on the processes related to our work, and will examine one of these in each newsletter - in this issue, purchasing translations:</p> <ul> <li><a href="http://www.asianabsolute.co.uk/newsletter/localisation-focus/purchasing-translations.html"><font color="#800000">Purchasing translations</font></a> <p>For many who have not done so before, purchasing translation services can be a daunting process. The following is a brief overview of some things that are worth considering when placing a translation project, and tips on how to ensure that the process flows smoothly... <a href="http://www.asianabsolute.co.uk/newsletter/localisation-focus/purchasing-translations.html"> <font color="#800000">Read more</font></a> </p> </li> </ul> <a name="asia" id="asia"></a> <p class="b">Spotlight on Asia</p> <p>Our clients often ask us for general information on the markets in which they are doing business and the impact this has on localisation and marketing for Asia. In each issue of the newsletter, we will provide a snapshot of one of our key markets from this perspective. In this issue, Japan:</p> <ul> <li> <p><a href="http://www.asianabsolute.co.uk/newsletter/asian-spotlight/japan.html"><font color="#800000">Japan</font></a> </p> <p>For the past few decades, Japan has been one of the world s key players in business and politics, as well as a big contributor to modern media and popular culture. It has, in a sense, set itself apart from the rest of Asia in these respects. Visitors from Asia as well as the rest of the world report a unique society  one of the most modern, but also one of the most traditional - that must be dealt with entirely in its own terms.... <a href="http://www.asianabsolute.co.uk/newsletter/asian-spotlight/japan.html"> <font color="#800000">Read more</font></a> </p> </li> </ul> <p>If you do not wish to continue receiving our newsletter, please send a blank email to <A class=mar href="mailto:unsubscribe@asianabsolute.co.uk" >unsubscribe@asianabsolute.co.uk</A></p> <hr size="1" /> <p class="center padding_p"><a href="http://www.asianabsolute.co.uk"><font color="#800000">www.asianabsolute.co.uk</font></a><font color="#646053"><b></b></font></p> </div> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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