In our newsletter, we aim to provide news and information about Asian Absolute, as well as features about aspects of localisation and articles on the East Asian markets that we hope will be of use to you.

News

2007 has seen major developments at Asian absolute - the following are a few of the highlights:

• Leading bank in Singapore chooses Asian Absolute

  ATC member Asian Absolute has been awarded a regional contract to supply translation and typesetting services to a major international bank renowned for its strong presence in Asia and the Middle East. After a comprehensive selection process assessing agencies throughout Asia and the rest of the world, Asian Absolute was chosen for this long-term partnering ... Read more

• Asian Absolute Sponsors IJET-18

  Asian Absolute recently sponsored the 18th International Japanese/English Translators conference held at the University of Bath from June 22-24... Read more

• Asian Absolute migrates to new workflow management system

  Asian Absolute has successfully implemented an advanced project management database (PMDB) developed by fellow ATC member Sandberg Translation Partners (STP). Asian Absolute has a long history of practical co-operation with other ATC members... Read more

Staff Profiles

In each issue we profile members of staff from both our London and Beijing offices.

• Robin Sun, Beijing translation manager

  Robin Sun began work as an in-house editor at Asian Absolute in 2004 and was promoted to translation manager, heading up the Chinese language team in Beijing, in June 2006... Read more

• Serene Sunderland, London associate marketing manager

  Serene joined Asian Absolute in the summer of 2005 as a project co-ordinator. She gradually developed a focus on the marketing side of the business, and trained specifically in this area for some months, becoming a crucial member of the sales and marketing team. In August 2006 she was promoted to the position of associate marketing manager... Read more

Localisation in Focus

We often advise our clients on the processes related to our work, and will examine one of these in each newsletter - in this issue, purchasing translations:

• Purchasing translations

  For many who have not done so before, purchasing translation services can be a daunting process. The following is a brief overview of some things that are worth considering when placing a translation project, and tips on how to ensure that the process flows smoothly... Read more

Spotlight on Asia

Our clients often ask us for general information on the markets in which they are doing business and the impact this has on localisation and marketing for Asia. In each issue of the newsletter, we will provide a snapshot of one of our key markets from this perspective. In this issue, Japan:

• Japan

  For the past few decades, Japan has been one of the world’s key players in business and politics, as well as a big contributor to modern media and popular culture. It has, in a sense, set itself apart from the rest of Asia in these respects. Visitors from Asia as well as the rest of the world report a unique society – one of the most modern, but also one of the most traditional - that must be dealt with entirely in its own terms.... Read more

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